Celebrating 25 Years of Helping Young People AIM FOR SUCCESS!

Founder Marilyn Morris

This month marks the 25th anniversary of Aim for Success. Founded in Dallas in 1993, we have reached over 2.6 million students, parents,and educators. We asked our Founder Marilyn Morris to share some of the milestones of the 25-year history of our organization. We celebrate how far we've come- and anticipate an exciting future ahead!


The doors of Aim for Success opened on August 1, 1993 as a Non-Profit Educational Organization by Founder and President Marilyn Morris. At that time, Marilyn had two part-time speakers and a part-time scheduler.

526 programs were presented that first year to over 30,000 students and parents in the Dallas-Fort Worth area. At that time, there was only one program entitled Aim for Success (Why Avoid Sexual Activity? Because It Protects.)


Aim for Success was invited to speak in Corpus Christi schools. This was the first district to request our programs outside the Dallas/Fort Worth Metroplex. With a 10-year-run of presentations in the majority of schools in Nueces county, including Corpus Christi ISD, statistics clearly indicate that teen birth and teen abortion rates dropped significantly for those students hearing Aim for Success programs year after year.


Aim for Success presentations went "high tech" when overhead projectors (the kind that used transparencies) were replaced with laptop computers and video projectors.

Governor George W. Bush approached Marilyn at a conference in Waco and said, "I know who you are and I know what you're doing, and I want to do anything I can to help you get into schools across Texas."


The 2nd Aim for Success program, Achieve Success (How to Avoid Sexual Activity), was created.

The first editions of Teens, Sex and Choices and the parent companion book ABCs for the Birds and Bees for Parents of Toddlers to Teens written by Marilyn Morris were published. Both books are still in print and are updated on a regular basis. To date, 50,000 copies of these two books have been sold.

A second Aim for Success office opened in Houston, Texas, directed by by Lori Kuykendall. Lori graduated from Texas A&M in 1994 with a major in Community Health Education. Eighteen years later, Lori would replace Marilyn when she retired in 2017.

Marilyn was the Keynote Speaker at the National Jr. Auxiliary Conference in Memphis, TN, as well as regional conferences in Little Rock, AR, Jackson, MS and Mobile, AL. These conferences generated hundreds of Aim for Success programs throughout the Southern states.


Dr. Laura Schlessinger recommended Teens, Sex and Choices and ABCs of the Birds and Bees for Parents of Toddlers to Teens as helpful tools on her national radio program.


Aim for Success was featured in an article in Rolling Stone magazine on April 25, 2002 (Issue 894).